Happy birthday ๐ŸŽ‚๐ŸŽ‰ to award-winning singer-songwriter Berita

It is said that she did not have an interest in music apart from singing at the church choir in Zhombe where she was staying with her family at that time. When she turned 18 ,she started penning some songs and also bought a guitar.[3] Initially, her parents were against the idea of her venturing into music which saw them sending her back to Zimbabwe so that she could focus more on her studies.[1] Despite protestations from her parents, she brought her guitar to Zimbabwe. Gugu released her debut album Conquering Spirit for which she won an award.

Growing up in Zimbabwe, Berita was introduced to music through the circular sounds of Oliver Mtukudzi, Lovemore Majaivana, Andy Brown, Chiwoniso Maraire and the previously popular genre of Urban Grooves. Sounds from South Africa frequented featured in Zimbabwean playlists this is how Berita discovered Brenda Fassie, Yvonne Chaka Chaka, Soul Brothers, Lucky Dube, Mafikizolo and Bongo Muffin.
Due to the economic and political situation in Zimbabwe in the mid 2000s, Berita immigrated with her family to New Zealand where her parents sought greener pastures and found work as dairy farmers. The inherent challenges of living in the diaspora as a first generation immigrant and the pop sounds on radio at the time inspired Berita to pick up guitar and begin writing songs. In 2012 Berita moved to South Africa to pursue tertiary studies at Walter Sisulu University in the Eastern Cape Province. This is when she began performing and recording music, these songs would be the foundation of Beritaโ€™s first album.

Now a seasoned musician and fashion fiend, Berita has also collaborated with local South African designers Athenkosi Mgundlwa, KISUA and Rich Factory, incorporating a new look โ€“ with a fresh and crisp feel to compliment her evolving sound, and mashes this perfectly with her compelling visuals and touching storytelling for her music videos
With the new dawn of her budding empire, 2019 marks an exciting era in the evolution of Berita โ€“ not only as an artist but a brand as well as an entrepreneur. This follows the artistโ€™s bold move of pioneering her independent record label Assali Music, created to bring her vision of creating a hub focusing on the development of female talent, helping them hone their music and business skills, to fruition.

RiSA Board Appointment
In May 2021, Berita was appointed to the Recording Industry of South Africa (RiSA) board. Formerly known as the Association of the South African Music Industry (ASAMI), the association was established in the 70s. It consists of approximately 3 000 members including the big three record labels, Sony Music, Universal Music and Warner Music.

RiSA is responsible for running the annual South African Music Awards and for acknowledging certification awards for album sales. It is recognised by the International Federation of the Phonographic Industry as the official National Group for the Recording Industry in South Africa.[4]