Football and sport in general is a reflection of the society and culture in a specific country and also shows the current state of affairs. South African football just like the country is still under development, however it has become a magnet for investors and people who are looking to grow their brands. Footballe has been user as a vessel to market and sell products, however this puts money in the pickets of those who are chosen.
 

 

 

Robert Marawa is an influential figure when it comes to South African sport and more importantly football. He has been at it for decades delivery content to the country and beyond as a sportcaster. For a person who has the experience and following of Marawa there’s no question that brand see him as a perfect candidate, however his image has put a dent on his brand. He is a person who doesn’t mince his words and this had landed h in trouble on numerous occasions.

Robert Marawa took to social media to share pictures as he secured himself a deal with a huge car manufacturer. He shared the news of his partnership with Lexus South Africa as he was gifted with a new car to mark the beginning of this deal. He posed next to his brand new ride as he shared his excitement with joining the team and becoming part of Lexus.

Fans and industry were equally happy to congratulate him on this with people like Bonang Matheba sending messages to him. This is amazing to see as he has had a tough past couple of months in terms of his contract running out with the SABC and engaging in a bitter public showdown. He is the perfect candidate for Lexus to grow their brand within the South African market.

This also shows that pie is big enough for everyone as it is not only limited to the players but people in and around the football community. There has been an increase with players getting endorsement and Themba Zwane is one of the brands that are associated with Lexus in the country.