If you have not been social media for the past few days, here is the tea.’ website put up an advertisement contrasting hair between “healthy” and “unhealthy” hair.n their public statement TRESemme stated, “We are very sorry that images used by TRESemme South Africa marketing campaign on the Clicks website appear to promote racist stereotypes about hair. Our campaign set out to celebrate the beauty of all hair types and the range of solution that TRESemme offers but we got it wrong.”

argue that as a supplier to Clicks I would support a consumer boycott of Clicks or of Tresemme, but what is the point of then shopping at Shoprite for example? Less representation and participation of African people in there. There is limited meaningful participation of black people in all aspects and levels of retail in South Africa, period! The consumer could change that if there really was an intention to do so.”

Mama Pantha has not even bothered to address the matter on Twitter, because of her tumultuous relationship with the app. The decision is a safe on, considering that the chances are high she would get dragged for anything she would tweet on the matter.

Pearl Thusi,  the face and brains and beauty behind the popular haircare brand, Black Pearl Hair which is available at nationwide Clicks stores. Yes, Clicks!

It does turn out that, Clicks is actually not all to the blame for the advertisement, just that they are guilty for hosting the advertisement on their website. The real culprit for the whole racially charged saga is TRESemme. The haircare range was responsible for the advertisement that went on to the Clicks website.

 

The advert cut the line between the two using natural hair as examples of the “unhealthy” hair, and you have guessed it; Becky looking hair as the “healthy” hair every women should aspire too.