Think luxury influencers and one of the first names that pops into your head is probably that of Kefilwe Mabote.

She is the pinnacle of influencer marketing in the country and even the continent. Brands want to see their garments on her and it’s that power that has made her leader in the industry, wielding power of the likes of Italian influencer, Chiara Ferragni.

An influencer even before the term was a career, Kefilwe has been at the forefront of using social media to show the world her sense of style, beauty and her travels. A stylist and image consultant, it makes sense that she used her skills and was able to build a second career as a luxury and fashion influencer on social media.

Now she has co-authored “Kefilwe Mabote: Influencer De Luxe – From Soweto to Milan” with Lebo Grand and details her life from Soweto, where she was born and raised, to Milan and the world of high fashion.

Ahead of the release of the book, I spoke to her about the world of influencer marketing, choosing campaigns and how Covid-19 has had an impact on the influencer world.