Inside Somizi’s controversial kiddies clothing collection

Despite receiving backlash over the launch of his clothing line, media personality Somizi Mhlongo went full speed ahead with his plans and has launched the website for his kiddies clothing range, Sompire Kids. The items range between R200 and R900 and include an array of colourful — and some very bold — kiddies clothes.

So far, social media users have had positive things to stay about the brand which Somizi has been hyping up since 2022.Just a few


 

 

Many people argued that he shouldn’t be allowed in the industry while promising to boycott the brand.Despite this, he has forged ahead and launched the website which is already getting many clicks. Currently the Idols SA judge is trending as South Africans discuss what he has to offer.

“Media personality Somizi Mhlongo launches kids line. Somizi’s Sompire kids apparel line dropped today. The items are priced at a range of R200 to R900,” Phil Mphela reported on Twitter.

Take a look at the post which includes a slideshow of the kiddies range below:

BRANDS:

Media personality Somizi Mhlongo launches kids line

Somizi’s Sompire kids apparel line dropped today.

The items are priced at a range of R200 to R900. #KgopoloReports pic.twitter.com/DX3YSF6TLc

— Kgopolo (@PhilMphela) September 1, 2023
ALSO READ: ‘It’s giving Zimbabwe’: Food at Somizi’s R700 event disappoints

SA TAKE ON IT?
Unfortunately, there were not many compliments for the presenter who faced criticism over placing a logo of his face on some of the items. Some people even called the label cringe.

“Branding/logo could have been simpler to reflect the target audience. While kids know Somizi it’s parents who will buy the clothes and relate with brand. Kids on the other hand relate to simple concepts like a cute baby animal,a fruit and a cute name rather than Sompire,” one person said while another added:

“No child of mine will wear this nonsense”