When tragedy strikes, it not only leaves a void in our hearts but also raises questions about what happens next. The demise of AKA, the South African music industry’s beloved rapper, has not only stirred profound emotions but has also given rise to a prevailing sense of uncertainty surrounding the fate of his brand.

Who will take charge of managing his projects and overseeing the entirety of his brand? AKA’s mother, Lynn Forbes, recently opened up about the situation, shedding light on the plans moving forward.

 

In an interview, Lynn Forbes revealed that they had been working with ZazyBoy, a trusted collaborator, for the AKA brand. However, they had to put things on hold due to a significant factor – AKA’s will.

It appears that the rapper had left behind clear instructions on how he wanted his brand to be handled. “There’s a will, there’s an executive, there’s all that stuff that had to be sorted out first,” Lynn Forbes explained.

With the executive responsibilities now within the family, Lynn Forbes expressed openness to working with ZazyBoy once again. It seems that they are keen to reignite the collaborations that were in progress before the unfortunate event.

Lynn Forbes mentioned specific brands, such as Cruz and Reebok, with whom AKA had established connections.

She expressed her desire to restart conversations and explore new possibilities. “Maybe we can have another conversation with Cruz. I wanna kinda go back, maybe we should be a new something with Reebok,” she said.

It’s heartening to see that the family is determined to honor AKA’s passions and continue his legacy. Lynn Forbes emphasized their efforts to rebuild relationships and revive projects that held personal significance to AKA. The year 2024 seems to be the target for the restart of many things, a symbolic new beginning for the brand.

While the future may seem uncertain, there is a sense of optimism in Lynn Forbes’ words. The rapper’s brand will continue to thrive, guided by the vision he had set forth. It’s a testament to his foresight and the love and support of his family that they are dedicated to carrying his legacy forward.

AKA’s impact on the South African music industry cannot be understated. His music resonated with fans across the nation, and his brand became synonymous with excellence and creativity. It is only fitting that his family takes charge of preserving and expanding his legacy.

As fans, we can look forward to the revival of projects and collaborations that AKA held dear. The AKA brand will continue to evolve, with the family at the helm, ensuring that his vision and values remain at the core.

It’s a bittersweet reminder that even in the face of tragedy, the power of music and the strength of family can prevail.

AKA’s legacy will live on, not only through his music but also through the brand that he built. The future may be uncertain, but one thing is for sure – the rapper’s spirit will continue to inspire and resonate with generations to come