AKA has celebrated the 1 year anniversary of his very own signature sneaker that he collaborated with Reebok. The moment was however bitter-sweet as he was reminded about the failed deal which was going to see him 7-figure richer but instead he did not even get a cent.Even though he is proud of his sneaker turning a year old, AKA could not hide his anger at how Reebok two-timed him. Last year he spoke about how they cancelled his deal out of the blue because they wanted to take a different direction.
“At the end of last year they told me they wouldn’t be renewing my contract because “the brand” wasn’t about the Reebok “classic” direction anymore … they were now geared towards selling gym clothes to women predominantly,” he wrote.
All of this happened after the rapper had jetted off to the states to meet up with the bosses and sign the contract.
AKA revealed that he does not want to take them to court because karma is doing all the work for him. According to him, Reebok is not doing so well and he believes that if they let him continue with their signed contract and paid the royalties to him, people would still be supporting their company.
“When they write these articles they use the picture of MY sneaker. MY design. Not none of that bullshit running, CrossFit shit they pushing.”
Responding to a fan who advised him to take them to court because they are making money from his hard work he responded by saying, “I’m not going to court for sh*t. I just [want] everyone to know that their brand is wack and nobody f**ks with it any more. Thanks.”
After reading about the possibility of the sneaker company being sold by Adidas because it suffered immensely due to the COVID-19 pandemic, AKA found it rather interesting and he weighed in.
“Interesting. It’s important to remember that the companies you work for, while you might be in a position of influence, you ultimately have a boss, and they have a boss and they also have a boss. Nobody is my boss tho, so I do as I please. Cheers.” He also spoke about how his sneaker could have helped the brand survive getting the chop.
“Shame. They should have let me design my own range and give me royalties. Maybe they wouldn’t be in the sh***er,” AKA tweeted.