G.H Mumm South Africa has announced their newest additions to the Mumm Squad and fans are going berserk. Somizi Mhlongo-Motaung was originally the first ZAleb to sign the cheque, now he is joined by fiver stars who dominate in their respective fields of entertainment.
Read more: Somizi’s Limited-Edition GH Mumm Champagne Gets Him A PRISM Award
These are; The Queen actress Jessica Nkosi, top of their game luxury influencers Tshepi Vundla and Sarah Langa, stylist Precious The Planner and Lerato Sengadi. The newly appointed ambassadors are described by the luxury champagne brand as “icons of celebration” as they each exude the perfect personalities fit for the champagne.
It has been established that the country is filled with people who are avid champagne drinker. According to IOL , it reports that SA ranks as one of the top champagne consumers in the world sitting comfortably at number 24, whilst number one in the continent of Africa. Because of this, big champagne brands have decided to have a larger presence in the country by appointing ambassadors.
“Meet our OFFICIAL Mumm Squad, who celebrate their New Beginnings with the world’s most avant-garde Champagne Maison,” the company announced in the Instagram page. They added, “…a team of trailblazers that emulate the bold and daring spirit of this leading champagne brand.”
They will officially begin their work on Global Champagne Day, which will be celebrated on October 23.
The senior brand manager at G.H Mumm Sibusiso Shangase are confident that the personalities they chose embodied the brand’s philosophy.
“We at Maison Mumm have always been a forward-thinking champagne house and have always believed that when it comes to the journeys of passionate challenge seekers, it’s not about how you end but it’s more about how you begin your new journeys,” he said.
Jessica Nkosi shared a behind the scenes look into their first photoshoot,
“And suddenly you just know it’s time to start something new and #CelebrateNewBeginnings … Cheers to my new partnership with @ghmumm_sa 🥂 I’m so excited for all the fun things we’ll be doing with the Mumm Squad,” wrote Jessica.
Sarah Langa told TshisaLive that each one of them compliment each other and she believes that will be a huge contributor to the success of the campaign.
“I am really excited about the Mumm Squad. We are a combination of diverse people who represent different parts of the industry. The chemistry between us is extraordinary and complemented by our calibre of expertise. I can’t wait to experience memorable moments with the squad and experience what G.H. Mumm represents to each member.”