Media personality and ZAlebs fave Boity Thulo has launched her first scent, Boity Pink Sapphire.

Read more: Boity Launches Her Own Fragrance – Boity Pink Sapphire

The Eau De Parfum, which was created in collaboration with Hailo Heritage, is a poetic, modern fragrance created to express the perfect harmony of sensuality and strength. It’s the first of its kind for Halo Heritage, a brand dedicated to creating luxury beauty ranges for Africans by Africans.

Ahead of the fragrance’s launch, ZAlebs caught up with the media personality to find out more about her latest venture that sees her stepping into new territory with the likes of Connie Ferguson, Gert-Johan Coetzee and Zodwa Wabantu.

For the bottle’s vibrant, multifaceted jewel shape and packaging, Boity felt that the colour turquoise perfectly encapsulated the serenity and sensuality that Pink Sapphire represents.

The colour turquoise is one that is the star’s favourite and one she has previously used when it comes to her business ventures, her toning supplements were also turquoise.

Boity Pink Sapphire has a personal touch of the star with a representation of a necklace she is always wearing. Boity explains that the necklace is something she is always wearing and literally is like an extension of her.

“We just thought felt like it would be a fun catch to the packaging to add such a personal touch of me,” says Boity. Image credit: Lebz Skywalker

For the fragrance, Boity and Halo Heritage worked with French perfumer, Emilie Bouge, who has over 22 years of experience in the art of perfumery.

Halo Heritage handled communication with Emilie, and they made sure to get Boity’s wishes across in terms of what she wanted the fragrance to smell like and the kind of feelings she wanted to evoke.

“I think them (Halo Heritage) communicating with Emile was perfect cause she knew exactly what to do and put together and what kind of notes and oil bases to put together in order to create what she felt is what I actually anticipating in terms of what I wanted it to smell like, “explains Boity.

When it came to deciding whether to work with Halo Heritage, Boity says it all started with the energy, as to her “energies speak much louder than the ideas that are put on the table.”

“The first thing was the energy was fantastic but more than anything it was about what Halo Heritage stands for, they are all about empowering African women, they all about celebrating African black women.”

Image credit: Lebz Skywalker
Boity further explains that Halo Heritage was in par with what she stands for and that made trusting them with the collaboration easy and she hasn’t regretted it once since they began their journey.

“I’m very grateful that I took the plunge to go ahead with them because they have taught me so much but also they have shown me so much love and care in the creation process that I cannot wait to work with them for an even longer process because they are just fantastic”

With the fragrance, Boity is stepping into new waters, a whole new market but she has no reservations about this boss move she is making and in terms of what she wants to achieve Boity explains.

“What I hope to achieve is that I hope to inspire more black African women to realise that there is so much potential to tap into within themselves and there are such incredible opportunities that they can create or are there. But also, to show the possibilities of what can be done. I hope to inspire the next great thing that will be done by another African woman.”

When it comes to making business moves, Boity has learnt her fair share of lessons but they have not stopped her from continuing her entrepreneurship journey.