Phume is a South African woman working hailing from Vryheid who uses the handle @phume22 on Twitter. She was accused of being a classicist after she posted a tweet on 13 April 2020 which many interpreted to mean that Woolies is no longer a high end shop because of new shoppers whom she regards as “mafikizolo.”

The tweet also appeared to suggest the new shoppers are attracted by low prices which many interpreted as mocking low income members of society. Phume trended on Twitter with many people blasting her for allegedly being an classicst.

Profession

Phume is a chartered accountant registered with professional body The South African Institute of Chartered Accountants (SAICA). Phume was reported to SAICA who responded saying they have noted Phume’s tweet and would come up with appropriate action after investigation. According to SAICA social media policy, anything it’s members say even on their personal accounts reflects on the whole body.