In South African entertainment, one name that stood out in the mid-2010s and continues to resonate is Luthando Shosha, better known as Loot Love. This multifaceted talent, born on March 9, 1989, in Port Elizabeth, Eastern Cape, has come a long way from her early days to become a household name in South Africa.In South African entertainment, one name that stood out in the mid-2010s and continues to resonate is Luthando Shosha, better known as Loot Love. This multifaceted talent, born on March 9, 1989, in Port Elizabeth, Eastern Cape, has come a long way from her early days to become a household name in South Africa.
Her first step into the entertainment industry came when she was recruited to do a voice-over for Kingfisher FM, a local radio station. During an orientation period at the station, an unexpected opportunity arose when a DJ left, opening a door for Loot Love. Her foray into radio was a sign of things to come.
Subsequently, Loot Love hosted the ‘Urban Music Experience’ on SABC 1, establishing herself as a prominent face in South African television. Her career continued to soar as she hosted the MTV show ‘The Come Up’ in 2017 and became a South African ambassador for the cosmetics giant Revlon, participating in their ‘live boldly’ campaign.
Loot Love is not just known for her presenting skills; she’s also celebrated for her unique fashion sense and bold, edgy style. Her distinctive hairstyles, including funky haircuts, cornrows, and braided hair, have inspired many. She received recognition for her fashion-forward choices, winning the Most Innovative Style award at the Style Awards in 2017.
In March 2022, she was announced as the ambassador for the Krone Night Nectar campaign, showcasing her influence and appeal in the world of endorsements and brand partnerships.
As Loot Love continues to evolve and succeed in her career, she remains an inspirational figure, proving that one can conquer multiple facets of the entertainment industry with talent, determination, and a unique sense of style.
From her humble beginnings in Port Elizabeth to her current status as a multi-faceted media personality, Loot Love’s journey is a testament to her resilience and dedication to her craft.
Today, Loot Love, is an award-winning TV and radio broadcaster who keeps her fans engaged and entertained with her dynamic presence in the media landscape. Her Instagram updates reflect her continued success as a public figure, showcasing her versatility and impact.
Lately, she has been hosting her hip-hop show on Metro FM, ‘Absolute Hip Hop,’ delivering top-notch entertainment to radio listeners. Loot Love’s journey from television to radio has been a remarkable one, and her recent achievements reaffirm her status as a prominent voice and trendsetter in the industry.