On Tuesday, August 8, 2023, popular South African fashion brand “Amakipkip” issued a formal apology for the sale of a t-shirts featuring the likeness of the late South African rapper AKA. The brand expressed regret for producing the shirt without prior consultation with the rapper’s family. AKA, a prominent figure in the country’s music scene, tragically passed away, leaving a void in the industry.

The apology from Amakipkip comes after a public outcry, as fans and family members of the rapper expressed their dismay over the use of his image without proper authorization. The incident highlighted the importance of respecting the legacy and memory of public figures, particularly those who have left an indelible mark on their communities.

“Statement regarding AKA Tribute Tees. We would like to publicly apologise to Lynn, Tony, Stefan Forbes, The AKA Family, The Megacy, Our Fans & General Public.” – Wrote Amakipkip on Twitter.

Amakipkip’s statement underscores the significance of responsible and ethical practices within the fashion industry. It also serves as a reminder for brands to be sensitive when commemorating individuals who have had a substantial impact on society. This incident prompts a broader discussion about the intersection of art, commerce, and respect for cultural icons.