Acclaimed creative director Melusi Mhlungu, announced the launch of his new creative agency, We Are Bizarre, in South Africa to break the mould and redefine what it means to captivate an audience.

With an impressive track record that includes collaborations with global brands, a handful of prestigious Cannes Lion Awards, and even two spots during the Super Bowl, Mhlungu’s return to his home country is generating quite the buzz in the entertainment and advertising circles.

 

Having previously worked with industry giants such as FCB Africa and Ogilvy, Melusi Mhlungu has established himself as a trailblazer in the advertising world. His work has consistently pushed the boundaries of traditional advertising. It has delivered awe-inspiring campaigns. The campaigns tend to leave a lasting impact on audiences.

Now, with ‘We Are Bizarre‘, Mhlungu aims to usher in a new era of creativity in South Africa.We Are Bizarre represents a new approach to creativity, declares Mhlungu,

Melusi Mhlungu

Melusi Mhlungu serves as the agency’s founder and creative director. The agency’s debut project, ‘Jozi My Jozi,’ promises to be an impactful campaign that celebrates the vibrant spirit and cultural heritage of Johannesburg. In collaboration with partners like Standard Bank. The bank was one of the first companies to join forces with ‘We Are Bizarre‘ on this project. ‘Jozi My Jozi‘ aims to breathe new life into the heart of the city.

Our goal is to challenge conventions and create a space where creatives can come up with ideas that defy norms, ideas that don’t just change the world, but also change the lives of the people around us. We want hard-to-ignore ideas, bizarre ideas that create a meaningful impact in the world.With Melusi Mhlungu back in South Africa, leading the charge for unconventional and impactful advertising. The stage is set for a new chapter in the country’s creative landscape. We Are Bizarre’s ambitious projects and creative ideas are sure to leave a profound impression. The advertising industry and society as a whole will see what he has in store.