Social media is awash with an outpour of sympathetic messages from well-wishers bidding prayers for the talented – Jerusalema- hit singer Zanda Zakuza for whatever ‘unknown’ reason.

A hashtag #PrayForZandaZakuza has topped the microblogging site, but, no-one is really certain why the sudden eruption on such a sensitive demand usually used when one is in a dire situation.

Twitter trends ‘Pray For Zanda Zakuza’;

highly informed this is part of a marketing gimmick from Twitter influencers contracted to get netizens on a high spirit before the artist drops a new song.

This marketing strategy has been a success for a number of artists.

It is not a coincidence just last night Zanda Zakuza, with her fellow artist-friend Nomcebo Zikode and famed Jerusalema producer, Master KG, dropped a new music snippet on her Instagram handle.

The anticipated hit song promises to be a banging hot club anthem.